Getting started with Sensorpro for Shopify

Quickly create email campaigns directly from your Shopify store. 

First install the App from the Shopify store (search Sensorpro) or use the link below:

Sensorpro is more than an email sending service for Shopify. For example we can use it to send emails to subscribers who are most likely to buy. 

But first let's start with a simple Welcome email

After installing, you should see a screen that looks like this. It won't have any campaigns on it yet,&nbsp; but yours will show up when done here.

So let's get started.&nbsp; You see the "Quickstart email" options? Pick the Welcome email &amp; follow the options to create your first campaign.

A campaign contains an email template, a list of subscribers &amp; broadcasts.&nbsp; After following the prompts to name your campaign, you should now see the Welcome email design.

This is where we design the email. For now, we are going to see how this will look in the inbox. Click on the Test email button &amp; follow the prompts to send this email to yourself.&nbsp;

ps We add the word 'draft' to the subject line so you know this is a test.&nbsp;

To learn more about using the designer, follow the guide:

RFM is a scoring tool to distinguish between customers likely to buy &amp; customers that may be at risk. We will use RFM to quickly send campaigns to each category.&nbsp; Your shopify data is already loaded once installed &amp; everything should be ready to go. We will look at how you can tweak setting later.

The RFM score has three parts.&nbsp;Recency, how recently did the customer purchase?&nbsp;Frequency, how often do they purchase? And&nbsp;Monetary, how much do they spend?

Each part has a scale from 1 to 5, with 1 being the lowest &amp; 5 the highest score. The lowest RFM score is 111 with 555 being the highest. The scale is tuned to match your definition of how recent, how frequent or how much. Typical segments would include New customers, Loyal customers &amp; At risk customers.

Select the Shopify menu in Sensorpro &amp; select RFM dashboard option. You should see a screen that looks like this:

Using this dashboard we can adjust the RFM scores &amp; send one of 3 campaigns: Reward, Nurture or Win-back. We can adjust the RFM score, too. For example to select recent moderate spenders, we could use 5*3 which is a Recency score of 5, A Frequency score of anything and a moderate Monetary value of 3.

Select one of the campaigns &amp; design your email. 

If you need help, use the Designer guide:&nbsp;

Remember our test email step? A Campaign has an email template, a list of subscribers (we call this a segment) &amp; broadcasts. With RFM the segment is already made for you. After you finish designing the email, you will see the 3 steps:&nbsp; 1 Create email design, 2 Build Segment &amp; 3 Broadcast email.

To send this email,&nbsp; click Step 3: Broadcast &amp; then the green button:

If sending for the first time, Sensorpro will send a verify email to&nbsp; the from address.

For more sending options, follow the sending guide:

Sensorpro can send a campaign to your abandon carts.

Select the Shopify menu in Sensorpro &amp; select Abandoncart campaign. Follow the prompts &amp;&nbsp; you should see a screen that looks like this:

ps The images we provide in templates are yours to use.&nbsp;

The button to revisit the cart contains a special code. If you somehow blank this out, you can copy it here:

<code class="inline-code">{$getExtension(AbandonCart,CartUrl)}</code>

Placing this anywhere in the design is OK, when we send the email, Sensorpro will use this to find the abandon cart of the subscriber.

Continue to design the email &amp; click Done when completed. Don't forget to send a test email to yourself first, we covered this Step 2.

Remember our test email step? A Campaign has an email template, a list of subscribers (we call this a segment) &amp; broadcasts. With Abandon cart campaign the segment is already made for you. After you finish designing the email, you will see the 3 steps:  1 Create email design, 2 Build Segment &amp; 3 Broadcast email.

To send this email,  click Step 3: Broadcast &amp; then the green button:

There's lot's more you can do with Sensorpro. 

Schedule a free expert session with our team:

Shopify

Christopher Byrne

Sensorpro for Shopify